Marketing & Sales

4 Years
Start date:
1st September. For other study start dates see programme website
  • Dutch havo or vwo diploma or international equivalent
  • International or European Baccalaureate diploma
  • Germany: Fachhochschulreife or Abitur with a pass in English
  • Proficient in English at B2 level (IELT 6.0, TOEFL internet 80, paper 550). Exempt for Dutch, German, IB and EB diplomas with a pass in English.
Tuition fees:
2314.00 € per year for EU citizens. For other nationalies different fees apply.
Special remark

Application deadline: 15 June (EU/EEA students), 1 June: non EU/EEA students

Specialization of International Business: Marketing and Sales

What is this programme about

About International Business

Do you pursue a career with internationally operating companies, small and medium sized enterprises and family businesses? Are you interested in management, supply chain management (logistics), finance, (internet) marketing, sales, and languages? In our four-year English-taught Bachelor’s programme we prepare you for a future management position. We combine theory and practice, through projects and internships. Studying abroad and an internship abroad is also part of the programme.

Our graduates have a solid base in 21st century skills , such as communication skills, collaboration, critical thinking, intercultural sensitivity, innovative thinking, management of information, flexibility and personal and professional development.

Marketing & Sales

Marketing and Sales is an important part of doing business internationally. In our programme we offer the latest insights in international marketing strategies, advanced marketing communication techniques and communication skills. With these skills you will be able to know your customers: the key for successful business. You will learn to understand the customer’s needs and how to translate that into customized products and services, and new markets.

You will learn how to do field research for instance in a city like Paris or Hamburg. Subsequently, you process the data you’ve collected using statistical data processing software. And in the end, you will know everything about the latest marketing tools and how to measure the effectiveness.

Our graduates, specialized in Marketing and Sales, can be found in small and medium-sized companies, as well as in multinationals, in the following roles:

  • Export management and import management
  • Sales management and account management
  • Internal sales/purchase department employee
  • Marketing management
  • Product management
  • Communication, pr and event management
  • Online, social media management
  • Product/business development management
  • Foreign trade advisor/consultant
  • Procurement management
  • Consultant
International Business Studenten an Touchboard

Career prospects

When you graduate in International Business, you have the knowledge and skills which are necessary for doing business around the globe and you know how to write an international business plan. You’re able to manage international business processes. You know about the importance of differences in cultures and how to act accordingly, and of course you can communicate in different languages.

After graduating, you can start your career for example as a:

  • International project manager
  • International business developer
  • Global product manager
  • Account manager
  • (Online) marketing manager

You can continue your career as:

  • International marketing director
  • Export manager
  • Head of international sales
  • Director of the marketing department
  • Executive secretary

Also, many students continue with a Master’s programme at one of the Dutch or other international universities, for example:

  • International Business Administration
  • Intercultural Communications
  • International Law

Unique about this programme

Several Universities (of Applied Sciences) offer the International Business programme, but what makes this programme unique is:

  1. Windesheim is one of the top three Universities of Applied Sciences in the Netherlands, so high quality education is assured.
  2. Intensive collaboration with the work field: as of day 1 you work in several projects with companies and organizations, so after graduating you already have a lot of practical experience.
  3. Windesheim has strong expertise in internet marketing.
  4. Very personal approach of students; lecturers are coaches as well and really care about your success.

Check Christians’ experiences with the programme.

Programme overview


  • Finance and accounting
  • Supply Chain Management
  • Languages: Dutch and Dutch culture for international students, German of French for Dutch students
  • Organization and people
  • Marketing & Sales
  • Project
  • Personal Development


  • 1st Semester: the same subjects as in year one
  • 2nd Semester: internship abroad

YEAR 3/4

  • The same subjects as in year one and year two
  • Study abroad
  • Specialization
  • Graduation in a company

Student Facilities

Windesheim is a vibrant place to learn. All over campus, there are areas for private study and for group work. You’ll find all the facilities you need to realize your potential. We have student counselling, a media centre, intranet packed with news and information, a Virtual Learning Environment, computer rooms, an audiovisual centre for borrowing laptops and AV equipment, a copy shop, a shop for office supplies, sweets and gifts. Our students are impressed by our great, state-of-the-art sports facilities on campus: we have gyms, fitness rooms, a dojo for karate and judo, indoor football halls, a heated swimming pool and a climbing wall.

Campus zwolle, Wiese vor dem Gebäude

You're always more than welcome in our restaurants and cafés. We don't provide free meals, but prices in our campus canteens are altogether reasonable. Moreover, we have a sports café and our own Grand Café with the highly appreciated Starbucks coffee. And in case you’re really going for the Dutch experience by riding a bike, we also have a bike repair shop on campus.

Windesheim provides housing for international students in a student residence close to campus and to the city centre, where you can live and study together. Besides, all new students start with an ‘Introduction week’ to learn about Windesheim, the facilities on campus and the city of Zwolle. A ‘Dutch language’ course is offered to all students, so they can learn about the language and typical habits of the Dutch.

Follow Miranda on her tour on the campus.

About Windesheim

Campus zwolle, Wiese vor dem Gebäude

Windesheim is in the top three of broad-based Universities of Applied Sciences in the Netherlands; we are highly ranked by both students and experts. Students appreciate our personal approach, allowing them to work in small groups and making each talent count. At Windesheim you are not just a number. Our lecturers are coaches as well and they challenge students to reflect and think critically and get the best out of themselves. Windesheim is also renowned for its innovative and entrepreneurial approach. We work in close collaboration with businesses and institutions, so the knowledge we gain and share is of instant practical relevance. This method of working empowers the professional field around Windesheim and our graduates.

About Zwolle

Zwolle is a lively and welcoming medium-sized city only one hour’s drive from Amsterdam, with reasonable prices for living expenses. About 30,000 students study in Zwolle, at one of its four Universities of Applied Sciences. As well as a beautiful historic centre, the city has lots of parks (really nice for picnics!) plus atmospheric cafés and places to eat. Zwolle is also a great place to shop, with all the big chain stores and loads of independent boutiques. It's also a safe city: once you’ve learned how to ride a bike, it's easy to get around.

Student life in Zwolle is focused in and around the city centre, which is packed with attractive cafés and restaurants. Zwolle has lots of cultural activities too, including music and cultural festivals, theatre shows, movies and museums. Zwolle is also famous for its annual Liberation Festival (free access), the Rhythm & Blues Night and a wide variety of sports events. There are student clubs and societies for just about anything from rowing to socializing with other international students.

Check also 'Zwolle in Fast Forward' to get a glimpse of the city.


Windesheim University of Applied Sciences Campus 2 8017 CA Zwolle Ms Marianne Termeulen phone.: +31 88 469 90 03 e-mail: website:


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