This major focuses on booming Latin American countries, like Brazil and Mexico. Your knowledge of their economy, culture, language and consumer behaviour make you a business specialist in this market.
A European retail organisation is looking for an Argentinean food producer. You are looking for a company in order to establish a long-lasting partnership.
A Dutch bank plans to open offices in Brazil because many of its customers are becoming active in this market. You need to investigate whether this is feasible.
You aspire to an international career and you have a special interest in Latin America. You are fascinated by this continent and want to know how its economy and culture are developing. You are independent. Self-motivated and adventurous.
We will teach you about the history and culture of Latin America. About business models, distribution structures and consumer behaviour. All aimed at the Latin American market.
Portuguese and Spanish are the most important business languages in Latin America.
You will spend one semester at one of our Latin American partner institutes and you will carry out a work placement and graduation assignment with a company that is active in the Latin American market.
Upon completion of the course, you will be awarded the title Bachelor of Business Administration.