The Asian Business Studies major focuses on the emerging Asian countries. Knowledge of ethics, culture, language, consumer behaviour and the Asian economy will make you an Asian business specialist..
A Western European company sees opportunities for selling its products on the Chinese market. You will do a market research in China to see whether the retail sector is interested.
A large German manufacturer is struggling to run its production site in Asia. You go there to examine the cooperation on-site between the various business units. You come up with proposals for improvement.
You aspire to an international career and have a special interest in Asia. You are fascinated by this continent and want to know how its economy and culture are developing. You are independent, self-motivated and adventurous.
We will teach you about Asian history and culture. About business models, distribution structures and consumer behaviour. Focussing on the Asian market.
Chinese is the main business language in Asia. You will receive intensive tuition in the Chinese language and culture. Provided by Chinese lecturers.
You will spend 1 semester at one of our Asian partner institutes, and you will do a work placement and final assignment with a company active in the Asian market.
Upon completion of the course, you will be granted the degree of Bachelor of Business Administration.