The Industrial Design Engineering programme nurtures creativity and entrepreneurial skills, training students to design products and services with a broad-minded, forward-thinking approach. This relatively new programme already has great support from businesses that are looking for a new breed of ‘open innovator’. Work placements take part in the first part of the final year and can include internships at international companies such as Philips, Starbucks and Nike.
The full-time course consists of 3 intensive years, each of which has its own specific focus.
Year 1: The Explorer – “Blazing new trails”
The first year is about developing a research attitude and an open-mind to discover trends and opportunities. Developing research skills is not enough, students need to be able to translate results into meaningful concepts, using visuals in all forms of presentation. These skills and knowledge provide the basis for developing valuable solutions.
The core subjects in the first year are: Usage and User research, Future and Future research, Trends & Developments, Human Values, Info-graphic Design, Cross culture research and design, Visualization.
Year 2: The Creator – “Design your world"
The second years is about creating meaningful solutions and quickly transforming these into tangible results. To raise awareness in choosing between concepts, students will get tools to evaluate impact on people, the environment and business.
The second year ends with an internship abroad of 8 weeks; The key concepts of the second year are: Creativity, Envisioning & Prototyping, Realizing a feasible Concept, Engineering, Materials & Production, Design, Rapid Prototyping, Concept Testing. Product and service design.
Year 3: The Entrepreneur – “Make it happen”
The Entrepreneur can translate a solution into an attractive business proposition. To enable this translation, students will learn how to evaluate commercial appeal of concepts, how to set up a business model for innovative concepts and how to develop synergetic partnerships for market introduction.
The core subjects in the final year are: Entrepreneurship in Innovation and a minor in the first half; and the second half is dedicated to the graduation project.
English language skills
Since our international Bachelor programmes are taught entirely in English, you will need a good command of the English language, both spoken and written. Bachelor candidates who were educated in the Netherlands, United Kingdom, Ireland, United States, Canada (except for Quebec!), Australia, New-Zealand, South Africa or Malta, or students holding a diploma (including English as an exam subject) stated on this diploma list, need not take an English proficiency test. All other prospective students are required to hand in a valid and sufficient TOEFL (Test of English as a Foreign Language), TOEIC, IELTS (International English Language Testing System) or Cambridge ESOL (CAE/CPE) certificate to the Enrolment Centre.
There is great demand for people with both specialist design knowledge and the ability to think across borders. In practice, open innovators generally spend their time designing, assessing, managing and marketing innovative solutions for the business sector and non-profit organisations.
Once you have completed your studies, you can start work as a junior innovation manager at larger international companies. This job involves identifying, mobilising and promoting creative ideas and finding ways to increase the likelihood of successful innovation. You can also become project leader or innovator in an area that holds your special interest. This includes the position of business innovator for those interested in developing innovative business models, or sustainability innovator for those interested in sustainable solutions. You could also take up a position as a green innovator. Amongst other challenges, green innovators develop environmentally friendlier public transport concepts or clean natural gas-fuelled vehicles.