Master in Imagineering (HBO)

In a creative economy there is a growing need for high level professionals who can create and innovate value from the experience perspective.

New consumers
Nowadays, people are driven much more by values of self-expression rather than those of rudimentary survival. They have a deep need to make sense of their lives in ways that are unique and personal. One of the most distinct ways in which this is manifested, is the new individual’s consumption pattern, by means of their choices they create their own identity.

Imagineering, value creation and value innovation from the experience perspective, is a new approach towards the trinity of branding. It is a way to discover a new kind of convergence between consumers’ desires, technological capabilities and organisational innovations. Imagineering, value creation and value innovation are the fundamental processes of the creative economy. They are methods of finding ‘a blue ocean of uncontested market space’ - a space that inspires stakeholders to co-create.

objectives
To create a new managing class made of people with following competencies: a profound understanding of the creative economy and of mechanisms out of the experience industries; able to combine that profound understanding with creativity, organisation skills and entrepreneurial spirit;to provide the tools to manage a values-driven organization.

sustainable strengthening
Today, business people as well as academic people agree on the fact that many businesses have to rethink existing industry recipes to survive. The Master in Imagineering is built as a roadmap for business transformation with an essential focus on experience and imagination to transform existing business logic. Graduates will follow all of these steps necessary to transform existing business logic, and also apply these within their application company.

More information
International Office
E-Mail: international.office@nhtv.nl
Website: www.nhtv.nl

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