Int. Service Management

The Master programme in International Service Management is designed to help organisations meet these challenges. It takes an integrated approach to service management, including marketing and communication, human resource management, quality management and the financial and technological aspects of service delivery. The programme takes a broad perspective on service delivery, including aspects of sustainability, intercultural communication and leadership skills.

Location
The International Leisure and Tourism Studies prorgamme is offered at Stenden hogeschool, location Leeuwarden.

Leeuwarden – Student City of the year
With over 23,000 Dutch and international students at several universities, Leeuwarden is truly a student town. Students dominate many aspects of social, cultural and economic life in the city. Not surprisingly, Leeuwarden has been voted the “Best Student City” of the Netherlands at several times in recent years.

Study Duration and Intake
The study duration can vary between 1 year full-time or 2 years part-time and full-time Internship programme. The study load consists of 1,680 learning hours; 1,800 learning hours, including study trip.

The programme starts in September and in February.

Specialisations
The Master of Service Management programme offers the opportunity to specialise in a specific service sector. Specialisations include:

Hospitality service management
The international hospitality industry is expanding rapidly. At the same time, there are obvious changes in customer wishes, as well as in the quality demands placed on the core elements of the hospitality industry: lodging and food and beverages. This specialisation teaches students how to develop innovative and profitable new hospitality concepts.

Retail service management
Creating consumer experiences is an important trend in developing retail formats and brands. Retailing can itself add or create value linked to the goods sold. This specialisation focuses on the totality of the retail experience – of the creation and use of ‘symbolic value’ in the retail setting.

Higher education service management
Creating a service orientation has become increasingly relevant to higher education. Student satisfaction surveys, educational quality systems, and the development of the life-long learning market create challenges for higher education. This specialisation enables students to make their educational programmes more customer oriented, without making concessions to the quality of the content.

Tuition fees
The tuition fee is € 9,500 per academic year, excluding literature (ca. € 500) and study trip (ca. € 500). Former Stenden students pay € 8,550.

Contact
For general information, please contact International Office:

Postal address:
Stenden university
P.O. Box 1298
8900 CG Leeuwarden
The Netherlands

Visiting address:
Stenden university
Rengerslaan 8
8917 DD Leeuwarden
The Netherlands

Tel.: +31 58 244 14 41
Fax: +31 58 244 14 01
Email: info@stenden.com
Web: www.stenden.com

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