Int. Tourism Management (HBO)

Tourism is about people, hospitality and experience. But it also concerns business insight and organisational talent. The range of jobs is as varied as the tourism destinations that you can think of.

The International Tourism Management programme offers two specialisations:

International Tourism Management and Consultancy
This specialisation focuses on the international tourism destination. Special attention is given to applied research, connections between theory and practice and the rapid change in the international tourism setting. The emphasis is on destination growth, emerging economies, local community involvement and business feasibility.

International Tourism and Travel Industry
As a Manager in the Tourism and Travel Industry you are in charge of fine tuning holiday tours and business trips to the wishes and needs of your clients. This specialisation gives special attention to planning, buying, organising, publicising and distributing trips and tours on demand (tourists) - and supply (tourism destinations). Special attention is also given to upcoming travel markets such as Brazil, Russia, India and China.

objectives
Acquiring all the skills and knowledge which are necessary to become a manager in the tourism industry.

This study programme is taught in Dutch and English.

More information
International Office
E-Mail: international.office@nhtv.nl
Website: www.nhtv.nl

International Tourism has become one of the most important export industries in the last decade. The World Tourism Organisation expects to see a hundred percent increase in arrivals and turnover within the next twenty years, which will give rise to a growing demand for professionals in the field.

Location
The Tourism Management programme is offered at the Stenden campus sites in Leeuwarden and Qatar.

Leeuwarden – Student City of the year
With over 23,000 Dutch and international students at several universities, Leeuwarden is truly a student town. Students dominate many aspects of social, cultural and economic life in the city. Not surprisingly, Leeuwarden has been voted the “Best Student City” of the Netherlands at several times in recent years.

Duration and Intakes
The programme takes four year to complete. However, based on prior learning and / or work experiences, a certain amount of study time can be skipped or left out.

The study Tourism Management starts in September and in February.

Variants
In the Tourism Management programme, it is possible to choose between various minors and exchange programs.

Curriculum
You will learn to understand the intercultural context of tourism and the economic factors that play a role as well as the importance of quality control and the implications of strategic decisions. In settings where tourist destinations are being developed, sustainability is the starting point for a commercial service.

The programme is offered in English, and there are workshops in Dutch and Spanish. In addition, there are workshops in business administration and business economics.

Year 1 - Foundation Phase
During the first year you find out more about the leisure market including the tourist sector. You look at trends, the market and the features of tourism. You study tourism companies by investigating the quality of their services. You will be taught the specific aspects of rural and urban tourism.

To field-test the theory you will visit a European city and/or a rural tourist area. You develop your language skills by choosing German or French. Moreover, we pay extensive attention to the basic principles of management, consumer behaviour, marketing, ethics and business economics.

Year 2 - Main Phase
In the second year you will study the tourism sector from a policy-making point of view and develop tactical skills and knowledge. Culture is accepted worldwide as a setting for tourism. Products and services of all sorts arise from it. These are important subjects for you to study. Which landscapes are interesting for tourism? What is the climate like at different destinations? You learn how to combine unique surroundings with a good infrastructure. Responsible behaviour with regard to environment and culture plays an important role in your strategy. You learn more about the importance of economical, political and social considerations in the development of international tourist destinations.

Other subjects this year include financial and operational management, marketing, product development and Human Resource Management. You extend your knowledge of languages with Spanish this year. Fieldwork at a destination on the Mediterranean is also part of the programme.

Year 3 – Main Phase
The third year focuses on strategic management. You gain more in-depth knowledge of management and your executive skills improve. You learn how to market a tourist product or organization and you will see which marketing tools you can use. You field-test all the theory acquired during the course in a management game. In a simulated market you compete in groups with several companies. During one module you work at a research project from a real customer at the learning company ''Service Management''.

To gain more in-depth knowledge, you can choose one or two minors during a semester. You can choose to follow minors at our international campuses in Qatar, South Africa and Thailand. An international exchange with a university abroad is also an opportunity.

Year 4 - Graduate Phase
You go on a traineeship of 30 weeks and write your final paper. The fourth year provides you with important practical knowledge based on professionalism and can lead directly into an international career.

Tuition fees
For further information on tuition fees, please click here.

Contact
For general information, please contact International Office:

Postal address:
Stenden university
P.O. Box 1298
8900 CG Leeuwarden
The Netherlands

Visiting address:
Stenden university
Rengerslaan 8
8917 DD Leeuwarden
The Netherlands

Tel.: +31 58 244 14 41
Fax: +31 58 244 14 01
Email: info@stenden.com
Web: www.stenden.com

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