Int. Media and Entertainment Management (HBO)

What are the success factors of Beyoncé's CD or the film 'Avatar'? Why are some media products capable of holding the world spellbound for weeks on end? And why do other media products not catch on?

As a media and entertainment manager you are both creative and commercial. You invent the concept for a hit like 'Idols', develop the marketing campaign for a new film, or produce a dynamic media event. The media industry is very trend sensitive. What's hot today will be outdated tomorrow. You have a radar for what's happening in the industry and how to act on it. You also have the ability to present and sell your ideas. The media industry is a hard and fast world. So you are decisive, perseverant and persuasive.

objectives
Media and entertainment managers are able to develop (multi)media concepts, manage the production process and market products in an international environment.

instruction modes
(Guest) lectures, excursions, internships and the (very unique) Experience Factory: working one day a week in the entertainment and communication company of the faculty.

More information
International Office
E-Mail: international.office@nhtv.nl
Website: www.nhtv.nl

[zurück]

[Druckversion]