Globalisation of companies with the world as a consumer's backyard, makes of this minor on request of the professional field more than ever a necessity and a unicum in the region.
Traditional/new media
The minor covers the large scale of communication topics, with special attention to the integration of traditional and new media. The course interacts permanently with the professional field of communication companies; weekly interaction with website builders, advertising agencies, media planners, copywriters, prspecialists etc is a substantial part of the programme.
Personal communication skills
Participants will develop personal communication skills to:
- internet more comfortably and appropriately with international colleagues at work and in social settings
- respond more sensitively to international communication styles
- give more persuasive public presentations
- write more clear and concise business correspondence
- use powerful, expanded business vocabulary in speaking and writing
Ongoing Business Simulation
Working in simulation teams that take advantage of each person's individual business skills and experience, IBC participants respond to a series of realistic and sometimes unexpected business situations. Under the guidance of professional they address and overcome typical problems encountered in international business.
Communication Plan
IBC participants' final challenge is a communication plan to be defended in front of a professionaljury.
Facts
International Business Communication will run in the second semester of the academic year 2008-2009.
The minor is open for all AVANS students with two years of study with an economic background and a profound basis in marketing.
Students that want to take it must have a good command of English. The minor is open for students that have obtained at least 105 ECs in the first two years of study.
Highlights
- Learn how to use the new media
- Close cooperation with professionals
- Communicate within different cultures
Contact
Avans University of Applied Sciences
Postbus 90.116
4800 RA Breda
the courses of studies
