Media and Entertainment Management

Media and Entertainment programme is the ideal course for anyone wishing to develop into an international media manager. The programme is taught entirely in English by professionals from the work-field. The international class with many different cultures gives your study a truly international character.

Broad basis
The strength of Media and Entertainment Management is that our curriculum contains all media sectors, from music, new media, print- and audiovisual media. This ensures you to be able to work at all kind of positions in the media branche. Such as management, consultancy positions in the media, entertainment or event organisators. You can work at a broadcasting channel, publisher, entertainment company or event organisor. You can also choose for a music or television production company, specialized in new media.

Excellent job opportunities after graduation
There is an urgent need for media professionals in the media and entertainment market. Ongoing developments in digital technology and the new media demands future professionals thinking on international management level.

The programme is being constantly developed and adjusted by consultancy with the future employers in the field. This way we know that after graduation, you will find an (inter)national job easily!

Location
The programme Media and Entertainment Management is offered at Stenden hogeschool, location Leeuwarden.

Leeuwarden – Student City of the year
With over 23,000 Dutch and international students at several universities, Leeuwarden is truly a student town. Students dominate many aspects of social, cultural and economic life in the city. Not surprisingly, Leeuwarden has been voted the “Best Student City” of the Netherlands at several times in recent years.

Duration
The programme takes four year to complete. However, based on prior learning and / or work experiences, a certain amount of study time can be skipped or left out.

The study Media and Entertainment Management starts in September and February.

Curriculum

The first year - Foundation Phase
During the first year, you will be introduced to the basic principles underlying the broad field of the media and entertainment. Topics are studying the market, the role that the media plays and the different types of media. Your management skills are being developed through subjects such as principles of management, consumer psychology, marketing, ethics, organizational studies and business economics.

You will obtain practical knowledge by being required to produce four media productions: an audiovisual production, a print media production, a music production and a new media production. During these topics, you will work in our own media studio. Completely renewed and updated with high-tech media equipment. What a better way to learn than to do it!

The second year - Main Phase
In the second year, the programme will focus on what will be expected from a manager in the media and entertainment industry. Financial and operational sides of the media business and how to manage a media production.

You will study the technique of imagineering and how you can use that technique to create new experiences and trends, also compared with different cultures. Experience marketing, concept development, storytelling and brand management are also included in this part of the programme. Finally, you will obtain clear insight into the complete media management process; from concept to execution.

The third year - Main Phase
In the third year you will focus on the strategic aspects of management. During this year, you will work on a media assignment from an external company. You will follow a minor in this year. The minor is your chance to specialise in the direction of your choice. If you’d like, this could be an international minor, such as an exchange programme or Grand Tour.

The fourth year - Graduation Phase
In your graduation year, you will focus on your chosen specialisation or broaden your knowledge in the field of media. You will follow a 42-week internship and work for a company operating in the industry for four days a week. One day a week, you will spend on your graduate thesis.
The advantage of the internship as final part of your study is the great chance to get a permanent job after your internship.

Tuition fees
For further information on tuition fees, please click here.

Contact
For general information, please contact International Support Office:

Postal address:
Stenden university
P.O. Box 1298
8900 CG Leeuwarden
The Netherlands

Visiting address:
Stenden university
Rengerslaan 8
8917 DD Leeuwarden
The Netherlands

Tel.: +31 58 244 14 41
Fax: +31 58 244 14 01
Email: info@stenden.com
Web: www.stenden.com

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